DIG2100 (2103)

I dag vil jeg se nærmere på nettbutikken til elektronikkjeden POWER, og vurdere den etter 9 kriterier som er inspirert av Karl Philip Lund. Innlegget er en del av eksamen i faget Digital Markedsføring på Høyskolen Kristiania. Kriteriene jeg skal måle nettbutikken opp mot er: Førsteinntrykk og brukervennlighet Søkefunksjon Leveringsalternativer, -tid og -kostnader Synlighet Teknologi […]

Do you want to begin with marketing online, but don’t know where to start? You will need to follow a certain framework to know the benefits of digital marketing and avoid the pitfalls. Visser, Berend and Berry (2018) talks about a 7 step strategic approach to internet marketing. Let’s take a look at these steps. […]

This semester I’m having Digital Marketing. For the last exam we were supposed to take different courses to learn digital secrets to analyzing customer’s behaviour. Here’s what I have learned in the last month: Photo: Pexels.com To kickstart my knowledge, first I had to take Fundamentals of Digital Marketing on Google Digital Garage. The course […]

1. Decide what you’re going to sell Before you start doing anything, think of the concept itself. You have to have a clear image (at least in your head) of what items you are thinking of selling, what prices you are going to offer and who is your ideal customer. 2. Choose if you’re going to hold your own products or use […]

Summer season is just around the corner. Let’s make this season a green one. Wondering how? By investing in sustainable swimwear brands. I discovered some of the nicest European brands that use recycled material: Econyl. It’s made from recycled fishing nets, plastic bottles and other plastic debris found in the ocean. By recycling, we are […]

Have you ever seen a funny video that many of your friends have been sharing on their feeds? I’m sure you have. Would you believe that some of them were planned to reach you? And many of your friends? That a big number of the posts you see online have hidden agendas? Yes, nowadays most […]

Photo by rawpixel on Unsplash It’s a good way to organize your thoughts, improve your writing skill and learn new things. It may work as a personal journal to clear your mind. As you find yourself thinking about new ideas, the first thing to do is to write it down so you can sit and expand your thoughts […]

We all love a new garment to renew our closets once in a while. Some of us – even more often than that. But before we head out into the sales for those irresistible deals and discounts, we should stop and think a little about how it affects the environment. Clothing industry is at the […]

Welcome to your go to fashion and business marketing insider blog. My name is Deimante Kros and my plan is to keep you informed with latest marketing news. The main topics I am going to cover are fashion, brand management and developing and digital marketing. So sit comfortably and enjoy! Photo: Pexels.com