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Second exam this semester is coming to an end. It has been a exciting and a bit frustrating assignment, but we pulled through. We launched our first ever Web shop with no knowledge of this before hand. It was new, scary and challenging.
But I’m gonna tell you we did it:
Step one: Brainstorming
Let’s say you already know if you wanna do this by yourself or with partners, you need to figure out what you wanna sell and where. Try to focus on finding a niche, this will improve your success vs. selling something that’s available everywhere.
And also, you need a name! Preferably something that people will remember. When you decided on a name, you can easily buy a domain through different pages. I just found out, a little too late through Emeline’s blogpost that you can buy a domain for only 7 Norwegian Kr. If I’ve only knew this before I would absolutely have change it.
Step two: Social Media and OKR
Creativity. Be creative and make plans. Set long- and short term goals. Ask yourself where you wanna be a year from now. On what social media platform do you wanna be visible? Create a Instagram and Facebook Page for your business.
Make OKR’s and make sure you follow these up evenly. This is a way to see how far you’ve come in the process of reaching your first milestone. An example, one of our OKR’s was to get a 100 likes on our Facebook page.
You don’t know what OKR is? Here’s a short explanation.
OKR stands for Objective Key Results. Where you easier will be able to do a follow up on your goals and timetable. It will tell you if you’re going the right way or if something is stuck. This will motivate employees to do better, and create a better fellowship within the company (Lund 2018).
We used the platform Basecamp where we wrote our OKR’s and we had to submit weekly to easily measure our progress.
Step three – Shopify
Go to Shopify.com and register what company you’d like to start. There’s a lot of tutorials on YouTube on how you manage shopify. But here’s some easy tips on how to get started:
Design your shop: Go to Sale Channels > Online store > Themes > Customize
Get your Products: Go to Apps > Visit Shopify App store > Download the app Oberlo. Add the products you want in your Web shop. Go back to Shopify and click on > Products. This is where you can change names and value of the product.
Plugins you want: Go to Apps > Visit Shopify App store
* Popup Upsell on Exit & Visit
* Privy – Free email popups with text intent
* Ako – Chatbot Facebook Messenger Marketing
* Product Reviews
There’s an ocean of apps out there but these are easy to understand and use. Plugins are a great tool that will be helpful for your business.
Step four – Digital Marketing
As I already mentioned in step two, you need to know where your audience is. Where’s your target and how will you reach them? Facebook, Instagram, Blog?
Easiest way to get support during your startup period is to be honest with the people around you. “Hey! I’m starting a business and I would love to get your support”. This will help you to promote your page through social media but also with the WOM – effect (word of mouth, one likes the product and tells the other one about it)
* Create a Facebook page. Get to know Facebook Ads. Whats the benefits and how is this working? Invest in your business and get the Blueprint Facebook certificate!
* Create a Instagram page. Use tools like Planoly to be able to schedule your posts a week in advance. Be consistent but don’t nag.
* Create a blog related to your Web shop.
Step five – Who’s visiting your store?
If you create a store with Shopify you have good access to the analytic views in the toolbar to the left under “Analytics”. But again, there’s multiple tools to use. Google has many free tools that I highly recommend, like Google analytics, search console and tag manager.
Step six – The launch strategy
For our business we focused a lot on Email advertisement. We used the website Mailmojo to create and send out our Newsletters. Where we first would focusing on sending emails to our acquaintances and family, to get the word out. And by having a pop-up window on our Web shop asking people to leave their email, gives us an opportunity to send out discount codes. And if you manage to do this “correctly”, the costumers will purchase something from your web shop in the near future.
Feel free to leave a comment!
Source and to learn more about OKR: https://inevo.no/blogg/okr-et-system-for-gjennomforing/